The AI Marketing Institute

The AI Marketing Institute (AIMI) is a leader in AI marketing education and research, a champion of ethical practices, and a facilitator of global collaboration and community building

The Purpose of AIMI

The AI Marketing Institute (AIMI) is committed to advancing the understanding and application of artificial intelligence in marketing worldwide. Its core purpose is to facilitate the integration of AI technologies into marketing practices globally, while respecting cultural nuances and adhering to international standards. AIMI aims to be a bridge connecting marketers, businesses, and academics across the globe, empowering them with the knowledge, tools, and ethical frameworks necessary to harness the transformative power of AI in diverse marketing landscapes.

The Mission of AIMI

• Global Education and Training: To provide inclusive and comprehensive education and training on AI in marketing, tailored to accommodate the diverse needs and challenges of global markets. This includes creating multilingual resources and courses that address specific regional marketing nuances and trends.
• Research and Global Collaboration: To conduct and facilitate cutting-edge research in AI marketing, emphasizing global collaboration and cross-cultural studies. AIMI seeks to be a conduit for international research partnerships, fostering innovation that resonates across different market dynamics and consumer behaviors.
• Ethical AI Advocacy and Cultural Sensitivity: To advocate for ethical AI practices in marketing on a global scale, promoting standards that ensure cultural sensitivity, data privacy, and consumer rights. AIMI will focus on developing guidelines that are globally applicable and respectful of cultural differences in AI deployment.
• Networking and Global Community Building: To build a vibrant, globally diverse community of AI and marketing enthusiasts. This includes hosting international events, encouraging cross-border networking, and facilitating a platform for global members to share insights, experiences, and best practices in AI marketing.

AIMI Leadership Team

Sriharsha Nagaraj is a seasoned business leader and executive based in London, UK.

He serves as the Chair of Trusteel Head of Digital – Business Transformation at TypeTheta, Co-founder of Beyondstaff ,specializing in driving business growth and operational efficiency through strategic digital initiatives. His expertise spans across corporates, developing startups, managing complex digital projects, and enhancing operational efficiencies.

Sriharsha actively supports the not-for-profit sector, focusing on cost efficiency and fundraising. He holds a Master of Technology in Data Analytics ,a degree in Engineering in IT from the University of Mysore and International Business Management from IIM-C. His career is characterized by a commitment to continuous learning and leveraging technology for business and societal benefits.

Dirk Hinze is a marketing and communications leader inSwitzerland, with over two decades of experience driving strategies for global businesses. He has successfully crafted and executed marketing plans to enhance the reputation and market reach of small and medium-sized organizations, as well as multinational clients.

Fluent in English, French, and German, Dirk specializes in PR, digital marketing, and stakeholder engagement across diverse cultural settings in the USA, France, Germany, and Switzerland.

Dirk holds an MBA in International Business from Schiller International University in Paris and London, in addition to a B.S. in Marketing from the Fashion Institute of Technology in New York.